About Showcel
Our Mission
Digital signage shouldn't require expensive hardware or complicated software. Showcel makes it possible to turn any Fire Stick, Chromecast, or Android device into a professional digital display — managed from anywhere in the world.
Our Story
Founded in 2026, Showcel was born from frustration with existing digital signage solutions. They were either too expensive, too complicated, or both. We set out to build something different: a tool that's as easy to use as creating a presentation, but powerful enough for enterprise deployments.
Our Values
Simplicity First
If it takes more than 5 minutes to set up, we've failed. Every feature must be intuitive.
Accessible Pricing
Digital signage for everyone — from a single shop to a global chain.
Reliability
Your screens run 24/7. Our platform must too. 99.9% uptime, guaranteed.
Open Standards
Works with any Android device. No proprietary hardware lock-in.
The Team
Felix Stürmer
Founder & CEO
Sarah Weber
Head of Product
Tom Richter
Lead Engineer